"Designed in Paris, Yupsoul is a modern reinvention of the timeless aesthetics of streetwear inspiration. A perfect equilibrium of comfort & elegance."
Yup is a universal state of mind. It is the fruit of a will to gather and elevate individuals through artistic inspiration & exchange.
Entering the 21st century, we put soul & consciousness at the heart of our collections. Yupsoul challenges, creates & transcends the norm by offering organic relaxed & minimalist apparel. By adding a vivacity of colour keeps the brand youthful and easily inserted into a plethora of daily living.
Because we’re proud of everybody we work with and everything we do. We place environmental issues & working conditions at the forefront of our concerns and we want to take up the challenge and make the fashion world a fairer and more environmentally friendly industry.