About

"Designed in Paris, Yupsoul is a modern reinvention of the timeless aesthetics of streetwear inspiration. A perfect equilibrium of comfort & elegance."

yupsoul mode streetwear france Paris worldwide livraison tshirt hoodie caps bobs buckets hats ensemble pastel afro unisexe marque bio
yupsoul mode streetwear france Paris worldwide livraison tshirt hoodie caps bobs buckets hats ensemble pastel afro unisexe marque bio
YUPSOUL
let's share inspiration

Yup is a universal state of mind. It is the fruit of a will to gather and elevate individuals through artistic inspiration & exchange.

values
Our approach

Entering the 21st century, we put soul & consciousness at the heart of our collections. Because we believe that positivity is a philosophy of life, Yupsoul challenges, creates & transcends the norm by offering relaxed & minimalist apparel. By adding a vivacity of colour keeps the brand youthful and easily inserted into a plethora of daily living.

yupsoul mode streetwear france Paris worldwide livraison tshirt hoodie caps bobs buckets hats ensemble pastel afro unisexe marque bio
Organic brand
we are transparent

Because we’re proud of everybody we work with and everything we do. We place environmental issues & working conditions at the forefront of our concerns and we want to take up the challenge and make the fashion world a fairer and more environmentally friendly industry.