Yupsoul is a french brand created in Paris in 2020.
Yup is a universal state of mind. It is the fruit of a will to gather and elevate individuals through artistic inspiration & exchange.
Entering the 21st century, we put soul & consciousness at the heart of our collections. Yupsoul challenges, creates & transcends the norm by offering relaxed & minimalist apparel. By adding a vivacity of coulour keeps the brand youthful and easily insterted into a plethora of daily living.
Yupsoul is a modern reinvention of the timeless aesthetics of streetwear inspiration. A perfect equilibrium of comfort & elegance.
Designed in paris, Yupsoul is a modern reimagining of positive & sharing philosophy for the brave who dare to affirm, claim & rise.