Yupsoul - The ethical & organic French streetwear brand!

Découvrez dès maintenant nos collections streetwear. ✓ Des pièces bio, unisexes et minimalistes. Yupsoul est une marque de streetwear française conçue à Paris. ✓ Livraison France & Internationale (offerte à partir de 120€). ✓ Paiement 100% sécurisé.
At YUPSOUL, we put as much love and care into producing our clothes sustainably as we do into designing them. Managing our business while being particularly sensitive to the world around us is one of our priorities. We put environmental issues and working conditions at the forefront of our concerns and we want to take up the challenge and make the world of fashion a fairer and more environmentally friendly industry. Our social responsibility policy defines our position in this regard, as well as the steps for its implementation.


The fibres, and in particular the cotton used in YUPSOUL clothing, meet high requirements which, in addition to quality standards, must also respect the principles of sustainable development. We make sure to use organic & recycled cotton for certain products or cotton that does not come from sources presenting a risk to human rights.


In order to contribute as much as possible to the essential ecological effort of our time, we use several types of packaging:

  • Rigid envelopes in recyclable cardboard, with the FSC label, 0% impact on the environment

  • Flexible envelopes made of 100% recycled and recyclable kraft paper.


  • The high protection recyclable packaging: cardboard boxes, tubes, polythene bags or shipping envelopes. Some products may require additional packaging to protect them during transport. For example, mugs, wall clocks and canvases are shipped in cardboard boxes with foam inserts.

The poly bags used in our packaging are recyclable, low density polyethylene, FDA and USDA compliant.